Cookie policy
We use technologies needed to operate the site and, if you accept, analytics tools to improve the Alred experience.
Last updated: 15 September 2026
What they are
Cookies and similar technologies can store or retrieve certain information from a browser or device. Some are necessary to provide a function requested by the user; others may be used to measure website usage and require an appropriate legal basis, such as consent where applicable.
Necessary
The website may use strictly necessary storage for security, technical operation or to remember a privacy choice. These functions must not be used for advertising or commercial profiling.
Vercel Web Analytics
The website may use Vercel Web Analytics for aggregated visit and performance metrics. According to the provider's documentation, Web Analytics is designed to operate without tracking cookies and with aggregated information. Names, emails, phone numbers or other user-entered data must not be sent as custom events.
Form attribution
When a person chooses to submit the contact form, the request may include the entry page, submission page, initial referrer without query parameters and UTM parameters present during the visit. This information is used as commercial context for the request itself.
The current implementation does not use cookies, localStorage or sessionStorage to preserve this attribution, and does not include advertising identifiers such as gclid or fbclid.
Google Analytics
Google Analytics, provided by Google, is used to measure visits and navigation and help us improve the site. It only loads after you accept the Analytics category. You can withdraw or change your choice through Configure cookies in the footer.
Microsoft Clarity
Microsoft Clarity, provided by Microsoft, is used to understand interactions, identify navigation issues and improve the experience. It only loads after you accept Analytics. Personalised advertising remains disabled and forms remain masked.
Your choice
You can accept or reject Analytics with options presented at the same level. Rejecting it will not prevent you from using Alred's essential functions.
You can change your choice later through Configure cookies in the footer.
Browser settings
You can also review and delete cookies through your browser settings. Blocking strictly necessary technologies may affect how some websites work, although Alred aims to limit this type of storage to what is essential.
Updates
This policy will be updated when new measurement tools are activated or when the technologies used change materially.